About Shawn Hedley
PGA Golf Professional serving the Members and Growing the Game through Internet Marketing and SEO
My Story (so Far...)
Experiencing this adventure called life…incorporating God’s Spirit…and trusting the Lord with all my heart…
Mr. Shawn Hedley has a wealth of experience in strategic planning, financial analysis, general management, golf operations, internet marketing and SEO. He holds a B.S. Degree in Finance from Florida State University in 1986 and an M.B.A. from the University of Maryland in 1988.
After his graduate studies, Shawn worked several years as a financial analyst and internal auditor for the Hewlett-Packard Company. Then, in 1995, at 31 years old, he set off to fulfill a lifelong dream. He successfully completed the playing ability testing and over 600 hours of work experience, education, and testing by the Professional Golfers’ Association of America to become a Class “A” PGA Professional.
This career change led to extensive experience in the general management of golf clubs as well as the creation and development of several strategic business plans. The most extensive and impressive plan came to fruition in Estero, FL with the 2006 opening of the Old Corkscrew Golf Club, a Jack Nicklaus signature course – a $60 million project.
Beginning in 2007, Shawn’s focus became a career shift toward internet marketing and search engine optimization. While V.P. of Operations for Ameraco, Inc. in Melbourne, he was instrumental with the planning, startup, and management of the operation and oversees the marketing, finance, accounting, and administration of the business.
Shawn left Ameraco to start his own internet marketing company, SFB Consulting, LLC in 2010. After that move, his business evolved in to what it is today, Trinity Web Marketing, LLC in Naples, Florida. His most recent venture is to “Pay It Forward” through “Serving the Members and Growing the Game”.
April 1, 2019 marks a new beginning in the next career, the launch of PGAGolfMarketing.com. This website is set to grow as a huge resource for both PGA golf professionals, but also development of PGA recognized facilities by demonstrating the marketing value of the PGA of America.
Shawn was raised in Ft. Lauderdale, Florida, and has resided in south Florida most of his life. He currently resides in Estero, Florida and operates his business from there and other offices in the area. He has an awesome son who is 25 and currently resides in Mount Pleasant, South Carolina.
Shawn will be available to assist PGA golf professionals and golf course owners by providing a variety of complimentary services. He will also be available for free consultation with PGA management and golf course owners interested in the PGA.